Here’s a little design analysis piece I did for Creative Fluff design blog on the Killzone 2 commercial. Sony took the marketing in a different direction and are actually getting behind the game. See what I thought of it.
Killzone 2 Commercial
A Critical Assessment of Video Games
Comments
“The ad doesn’t evoke adrenaline powered machismo…” [which we pre-associate with the title].
Movie trailers often para-represent the movie, in that a non-central aspect of the movie is advertised. I’ve been told that this is because people who like (e.g.) horror will already know and want to watch movie-X, hence it’s more useful to highlight the movie-X’s (e.g.) dramatic aspects.
Mayhap we’re seeing the a related phenomenon here?